The most fundamental aspect of agriculture is the seed industry. AR Malik Seed began its journey to meet the demands of this business in the direction of high-yielding varieties and retaining genetic diversity, which will guarantee a long-term improvement in Bangladesh’s agricultural output. AR Malik Seed is the industry leader in several goods, holds a sizable portion of the market and farmers largely embrace our seeds due to their high quality and yield. Our goal is to expand this company through appropriate hybrid seed use and communication of agricultural best practices. Visit

Designation:Area Manager
Staff’s Category:Full Time
Reporting To: (Designation)Sales Manager
Work/Duty Station/Area:Jhenaidah, Dinajpur

Job Context:

We are looking for a young, dynamic and energetic Area Manager for the above-mentioned areas who have at least 5 years of proven experience in Sales & Marketing in the Hybrid Seed Sector for a meaningful contribution to our company to reach the organization`s goal. Exposure to the seed industry will be an added advantage.

Key Assignments/ Duties:

  • Plan, organize, direct, and control the respective territory-based sales staff in order to meet sales targets and achieve sales progress.
  • Assist the territory sales officer (TSO) in meeting sales targets while increasing productivity by providing coaching, counseling, advising, supporting, training, motivating, or information as needed.
  • Ensure to achieve the primary and secondary sales targets through distribution, coverage, visibility, and merchandising.
  • Ensure achievement of respective territory wise sales operational objectives by contributing territory sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing customer-service standards; resolving problems; completing audits; identifying trends; determining territory wise sales system improvements; and implementing change as and when required in consultation with the supervisor.
  • Meets territory wise sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
  • Establish territory wise sales objectives by creating a sales plan and quotas for districts in support of national objectives.
  • Maintaining and expanding customer bases by counseling the TSO of the respective area, building and maintaining rapport with key customers and dealers, and identifying new customer and market opportunities.
  • Achieve forecasted sales by following (and, if necessary, adjusting) a written plan of action. Constantly strive toward continuing professional growth.
  • Set performance norms for the TSO. Monitor each TSO’s daily performance and compare it with that month’s objective.
  • Visit frequently used POS and dealer/distribution points and solve trade queries and problems. Ensure an optimum level of stocks at all times and effectively control the distributor’s performance;
  • Prepare a daily, weekly, or monthly report and submit it to the concerned authority on a regular basis;
  • Prepare MIS to measure the market status, keeping up to date with products and competitors. analyze sales and distribution data and take corrective actions;
  • Attend various meetings as needed, as well as hold meetings with team members;
  • Visit the field, find problems, and provide solutions in consultation with the relevant person/department;
  • Make every effort to maximize both present and long-term sales and gross profits;
  • Provide administrative and logistics support to the team and submit reports as and when necessary.

Educational and Experience Requirements:

  • B.Sc. in Agriculture/Master in Agriculture (Preferred) /MBA in Marketing from any reputed university.
  • At least 5 years of working experience (which includes a minimum of 2 years in a managerial position).
  • The applicants should have experience in the following area(s):
  •  Marketing, Sales in Seeds trading & Production Company.

Additional Requirements:

  • In-depth Knowledge and familiarity with seeds & Agro base sales system and environment
  • Comprehensive knowledge about establishing retail distribution networks & retail business operations.
  • Sound knowledge of POS management.
  • Conversant on all the relevant products available at the marketplace by the company as well as their pricing.
  • Hands-on expertise in effective product placement and display
  • Computer literacy (MS Office) and ability to correspond online.
  • Analytical and reporting skills.
  • Extrovert, strong persuading and interpersonal communication skills.
  • Coordination and organizing capacity.
  • Supportive etiquette for professional presentation and collaborative behaviour for higher productivity and workplace effectiveness.
  • Adaptability to work with the least possible time and excellent stress tolerance.
  • Ability to lead a team productively through coaching & guiding.

Head Job Location:

AR Malik Seeds Private Limited, Head Office- Plot-15, Road-02, Block-H, Aftab Nagar, Badda, Dhaka-1212.

Salary and other benefits

  • Competitive compensation package.
  • Festival Bonus: 02
  • Performance-based career path;
  • Contributory provident fund.
  • Profit Bonus.       
  • Participation in different training programs
  • Excellent career growth.
  • Mobile Allowance;
  • Professional working environment;

Applying Procedure

Interested candidates who plan for a long-time career are requested to Apply Online or drop their CVs at by February 10, 2023. Please mention the position or title name in your application in the subject line.